We may receive your PII from other sources than this website: if you choose to connect your social media account to the Site, certain Personal Information from your social media account may be shared with us including PII that is part of your profile or your friends’ profiles.
The Internet presents a unique opportunity for us to reach our audience in new and exciting ways with company information, product information, and activities such as sweepstakes, contests and other promotions. We are committed to providing and maintaining that opportunity in a safe and secure environment for our visitors.
Collection of Your Personal Identifiable Information (“PII”) and Other Personal Information
We have developed this Site to provide a unique and entertaining experience for users, without requiring them to submit any more PII than is necessary to participate in particular activities which may be offered, or to use the Site effectively. We do not require users to register or submit PII in order to visit the Site. Most activities on our Site can be performed without supplying PII.
When we ask for PII we will not require anyone to disclose more PII than we believe is reasonably necessary to participate in an activity. At times, users may be asked to provide non-PII such as your first name, age, gender, zip code, city, and/or state of residence. We will not knowingly ask for, or accept, PII from persons under the age of 18.
When PII and Non-PII May be Requested
Registration or input of PII may be required to participate in activities such as sweepstakes, contests, specific promotional activities, surveys, or e-commerce (should it be introduced on the Site). If PII is requested for participation in an activity, you cannot participate without disclosing the requested PII.
From time to time, we may also ask you to provide us with non-PII which does not allow us to identify you by email address, full name or full address. We may use this information for internal purposes, or for creating reports for ourselves and third party advertisers and partners.
Use of PII
We may use PII in sweepstakes, contests or promotional activity (i) to register you for those activities, to verify that you comply with the published rules and to notify you if you are a winner; (ii) for coupon, premium or prize delivery; (iii) for notification of special offers; and (iv) to ensure that we comply with all applicable laws. The PII you disclose for these and similar activities may be shared with third parties, such as those who may administer the activity for us, and shipping companies who may deliver a prize or premium. We will inform you at the time we are collecting the PII that such collection is a requirement for participation.
We may also use your PII for the following purposes: (v) to personalize and enhance our Site and your website experience; (vi) to send you personalized information about our Site via email; (vii) to send you advertising or promotional material from us, our advertisers or business partners; and (viii) to contact you for feedback regarding us, our advertisers or business partners.
Should you respond to a particular offer from our business partners or advertisers we may also use your PII to provide a report to our advertisers or business partners that tells them who responded to a particular offer. Further if you accept an offer contained in, for example, an email we may provide the advertiser or business partner with the PII necessary to fulfill that offer to you.
Should your PII be requested by any of our business partners or advertisers for their direct use in advertising or marketing (when the contact with you would come from them and not from us on their behalf) you will, in each case, be given the opportunity to remove yourself from the list.
Your PII may also be shared with those persons or entities that administer our Site.
Your PII will only be shared with administrators, business partners or advertisers for a particular purpose and they will not be permitted to use it for any unauthorized purpose.
Use of Non-PII
Non-PII is data such as first name, zip code, age, gender, product and promotional preferences and household characteristics like presence of children or income bracket. Your non-PII may be aggregated and used for our internal purposes or may be shared with third parties for any lawful purpose, without your permission. No third party will know who you are as a result of the use of your non-PII.
At the time we gather any of your PII, we will give you the opportunity to opt-out of allowing us to use your PII for other purposes, such as sending you future emails or advertising or sharing your PII with business partners or other advertisers. When you opt-out of any specific use, we will not use your PII for that purpose. However, if you opt-out, we may still use your PII for internal purposes, or as may be necessary to administer the Site, for example, sharing that data with those persons or entities who administer the Site. Your PII may further still be used to comply with applicable law, for example, but not limited to, comply with valid legal process such as a search warrant, subpoena or court order; and to report sweepstakes and contest winnings as required by law. And it may be used in special cases when we have reason to believe that disclosing this information is necessary to identify or contact you, or bring legal action against you if, for example, you may be causing injury to, or interference with our Site’s or company’s rights or property, or other users of the Site, whether your actions are intentional or unintentional. Further, your PII may be shared with any successors and assignees we may have.If you wish to change your decision to ‘opt-out’ or to ‘opt-in’, as applicable, you can email us at CustomerServiceLC@Belbrandsusa.com
For California Residents: We may share your PII with our affiliated third parties; some of them do not share our name. Under California applicable privacy laws, such parties do not qualify as “related parties” and you may direct us not to share your PII with them. If you wish to exercise this right, please send a letter with your name, mailing address and e-mail to: Customer Service Bel Brands USA 30 South Wacker Drive Suite 3000 Chicago, IL 60606 and mention that you are a California resident.
Should we open e-commerce on the Site, purchases from our Site may require disclosure of your PII, your credit card information and information about the name and address of the person receiving the purchases. The credit card information may be subject to verification by the issuing Credit Card Company or other company. Sales and shipping records will also be generated and maintained. Unless you give us permission at the time we collect such information, however, we will not use this information for any purpose except the fulfillment and record keeping of the transaction.
Safety and Security
If you share your computer or use a computer that is accessed by the general public, remember to sign off and close your browser window when you have finished your session. This will help to ensure that others cannot access your personal information. We take steps to help ensure that all information provided by you, whether PII or non-PII, is treated securely. No data transmission over the Internet, however, can be guaranteed to be totally secure. While we try to protect your personal information, we cannot guarantee the security of any information you transmit to us. You use the Site, and provide us with personal information, at your own risk. To the extent reasonably necessary to protect a user’s safety, we may collect his or her name, address, and/or email address. To protect our security, to protect us against liability, or as required by law, we may collect a user’s name and email address.
PII collected pursuant to this provision will not be used for any other purpose.
Our Use of Passive Information
- Session cookies can be used to help a user’s browser navigate a website more smoothly and may appear if the user comes from a website with which the subsequent website has some relationship (e.g., a website of an affiliated company) and can give helpful information.
Co-Branded Micro Sites
Web pages and/or micro websites may be included within our Site and may be co-branded with third party names, logos, and/or properties, and are operated and maintained by us. While such third parties are sponsors of these web pages or micro websites, they do not share in any PII collected within those web pages or micro websites.
Third Party Advertisements
International User Notice: The Site is intended for use exclusively by residents of the United States of America. Our computer systems are based in the United States. Personally Identifiable Information may be treated differently than it is in other parts of the world, for example the European Union. Persons outside the United States should not, therefore, disclose Personally Identifiable Information on this Site.
Review and Deletion of Personal Information: All users may review their PII at any time. If you would like to review or delete this information, please contact us at:
Bel Brands USA
30 South Wacker Drive
Chicago, IL 60606
We will use reasonable efforts to comply with your requests subject to legal restrictions. Be aware that there may be residual information which we may not be able to alter or delete from our systems and archives.
Bel Brands USA
30 South Wacker Drive
Chicago, IL 60606